.interactive film / director

using the skills to pay the bills

:: Motion Study of Kaká ::

To complement Fallon's Braviadrome TV ad, we sold in the idea of making a motion study of Kaká into a playful interactive Youtube film. My creative treatment placed the Phantom HD camera at the center of a 600frames/second motion study of the dude. Working with creative direction from Stuart Peddie, we flew to Milan where we were given no more than 50minuites with the legend himself to get the shots we needed... I also met rock-star rapper "The Game", in the hotel bar and we had a few rums together.

Client: Sony Europe
Agency: Dare
Idea: Fergus Jackson
Interactive Direction and Development: David McNulty
Art Direction: Stuart Peddie

Director: David McNulty
Production Company: Dare
Postproduction: Unit