.viral film / production

:: "BMW Z4 -vs- London" No Budget Viral ::

Back in the days of old-school QR code based augmented reality...

I produced this no-budget film to try and push the augmented reality application that Dare produced for their BMW client. Armed with a laptop, a DV camera and a DV clam shell we took to the streets of London with a giant Z4 sign and tried not to get arrested. Some shoot photos below show the incredibly geeky technical setup that was required in order to get this off the ground.

Client: BMW
Agency: Dare
Director: Kooch Chung/ Matt Firth
Producer: David McNulty

Production Company: Studio Donshades
Editor: Kooch Chung

BMW viral
BMW viral
BMW viral
cable porn by flo heiss